Association have changed enormously over the past 25 years …
The operating landscape of associations has fundamentally shifted over the past 25 years. Associations were already racing to keep up with these changes and COVID has increased this pace. Over that time associations have move from a simple “service provider” model where they supplied a suite of products and services to members, to a “platform” model where they fostering dynamic and engaged communities who can create their own solutions.
And traditional association software solutions has not kept up …
Traditional membership software is very association centric. It starts with a list of members and then plugs in features around that list. The focus is very much on the “association-to-member” relationship (you can read more about this in the Association Apocalypse whitepaper).
While commercial organisations are making strong inroads …
The most powerful membership organisations in the world – the big social and professional platforms such as Facebook and LinkedIn – have an entirely different approach. They focus on creating pathways to enable participants on the platform connect in meaningful ways – and they monetise those connections and interactions. In this way, the better value members are generating, the more successful and financially sustainable their business.
Associations need to integrate the successful elements of commercial to evolve into the future …
It was during the search for software that would facilitate dynamic member communities that Trybz was born. Trybz was created to give progressive associations a tool to move towards this kind of business model. Trybz allows associations to create their own social and professional networking platform.
Trybz can connect with your existing membership database. It can also run as a stand-alone product for those happy to run their membership and communications through the system.
Trybz was born from associations … for associations …
Trybz came from the efforts of our founding partner, Answers for Associations, to create a dynamic community of associations professionals who can collaborate together to enable their mutual success.
We are enormously grateful to all the association professionals have been participating in this community as they are contributing to the ongoing process of refinement of a product that is dedicated to helping associations adapt as successfully as possible into the digital world.
Take a look at Trybz in Action …
If you are thinking about using our platform for your own association, why not head over to Answers for Associations to see a version of the Trybz platform in action.